

| Question: What is the most important feature of an Auto Parts retailer? | |||
| Answer | times selected | answer distribution (%) | |
| 1. Lowest Price | 5 | 45% | |
| 2. Easiest Returns | 0 | 0% | |
| 3. Best Customer Service | 4 | 36% | |
| 4. Professional Look | 0 | 0% | |
| 5. Simplest Site Navigation | 2 | 18% | |
| Summary: 11 votes | |||
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| Factors for Buying Auto Parts Online | |||